Policies
Privacy Policy
Last updated: 4 November 2026
1. Introduction
Welcome to Luxury Beach Front Rooms. We value your privacy and are committed to protecting your personal information. This policy explains how we collect, use, store, share and protect personal data when you visit our website, reserve accommodation, book massages or wellness experiences, purchase packages or contact us. We aim to comply with the UK GDPR, Data Protection Act 2018 and applicable UK privacy legislation.
2. Who We Are
Company: Luxury Beach Front Rooms
Trading name: Luxury Beach Front Rooms
Named Data Controller: Isabel Stewart
Address: 33 Craigfoot Walk, Kirkcaldy, Fife, KY1 1GA, Scotland, United Kingdom
Website: https://www.luxurybeachfrontrooms.co.uk
Email: bookings@luxurybeachfrontrooms.co.uk
Phone: +44 7493 390405 (Elisabeth) / +44 7825 750671 (Craig)
3. Personal Information We Collect
- Name, email address and telephone number
- Arrival/departure dates, guest numbers and accommodation preferences
- Billing details, payment confirmations and transaction records
- Special requests and accessibility requirements
- Massage, wellness and package booking details
- Customer messages, feedback and reviews
- Website usage data, including IP addresses, browser details and cookies
- Other information voluntarily provided
Where necessary for a wellness treatment, we may request relevant health information, which is subject to additional protections under data protection law.
4. How We Use Your Information
- Manage bookings, send confirmations and arrival instructions
- Arrange massages, wellness sessions and packages
- Process payments, refunds and cancellations
- Respond to enquiries and support guests
- Improve our accommodation, services and website
- Protect our property and comply with legal and accounting obligations
- Send promotions where legally permitted
We do not sell your personal information.
5. Legal Basis for Processing
Contract: to provide booked accommodation and services.
Legal obligation: to meet applicable financial and legal requirements.
Legitimate interests: to manage the business, maintain security and improve services, subject to your rights.
Consent: where required for marketing, optional cookies or certain sensitive information. Consent may be withdrawn at any time.
6. Accommodation Reservations
We receive information necessary to manage reservations made directly or through third-party platforms, including Booking.com. Those platforms may independently process information under their own privacy policies.
7. Payments and Financial Information
Payments are processed through secure third-party providers, including Stripe. Providers may process information to authorise payments, prevent fraud and meet regulatory requirements. We retain transaction records where required and do not intentionally store complete card details on our website servers.
8. Massage and Wellness Services
Services may include full-body and aromatherapy massages, infrared sauna, red light therapy, wellness sessions at the Quantum Frequency Centre (using technology of the Light System) and couples packages. We may request treatment preferences and relevant health details for suitability and safety. Health information is special category data; where required we obtain explicit consent and apply an appropriate lawful basis and special category condition. It is not used for unrelated marketing.
9. Marketing and Promotional Communications
We may share accommodation offers, seasonal promotions, couples packages, wellness services and new offers where consent or another lawful permission applies. You can unsubscribe using the instructions in a message or by emailing us.
10. Cookies and Website Analytics
Our website may use essential cookies, analytics cookies and marketing cookies. Where required, we request consent before placing non-essential cookies. Cookie preferences may be managed through available site controls or browser settings.
11. CCTV and Property Security
CCTV may operate in designated external and shared areas for guest and property security, but not in private bedrooms or bathrooms. Recordings are retained only as reasonably necessary for security or relevant incidents and legal obligations.
12. Sharing Your Personal Information
We may share relevant information with the services we use to run the business, including Nobeds (booking system), Stripe (payments) and Booking.com (booking platform), as well as our website host, communications providers, professional advisers and authorities where legally required. These providers only receive what they need to do their job. Appropriate safeguards apply where providers process data on our behalf. We do not sell or rent customer data.
13. How We Protect Your Information
We take reasonable technical and organisational measures to guard against unauthorised access, loss, misuse, alteration and disclosure, including appropriate access restrictions. No electronic system can be guaranteed completely secure.
14. How Long We Keep Your Information
Information is kept only as long as needed to manage bookings, deliver services, comply with accounting or legal requirements, resolve disputes and maintain security. Retention periods vary by data category. Data no longer required is securely deleted or anonymised.
15. International Data Transfers
Some third-party booking, payment, hosting or communication providers may process information outside the UK. Where applicable, we ensure legally required transfer safeguards are in place.
16. Your Data Protection Rights
- Access information held about you
- Correct inaccurate information
- Request deletion in certain circumstances
- Restrict or object to certain processing
- Request data portability where applicable
- Withdraw consent where applicable
- Complain to the Information Commissioner’s Office
To exercise your rights, email bookings@luxurybeachfrontrooms.co.uk. We respond within applicable legal time limits, normally one calendar month. ICO: https://ico.org.uk
17. Children’s Privacy
We welcome families and children. We aim to collect only information reasonably necessary for family reservations or requested services, and do not knowingly use children’s information for direct marketing without an appropriate legal basis.
18. Third-Party Websites and Social Media
Our website may link to Booking.com, Facebook, Instagram, TikTok and other external services. These organisations may process information under their own privacy policies, which we encourage you to review.
19. Changes to This Privacy Policy
We may update this policy when services, website functions or applicable law change. Updates will be published with a revised date.
20. Contact Us
Luxury Beach Front Rooms
Company: Luxury Beach Front Rooms
Named Data Controller: Isabel Stewart
Address: 33 Craigfoot Walk, Kirkcaldy, Fife, KY1 1GA, Scotland, United Kingdom
Website: https://www.luxurybeachfrontrooms.co.uk
Email: bookings@luxurybeachfrontrooms.co.uk
Phone: +44 7493 390405 (Elisabeth) / +44 7825 750671 (Craig)
Thank you for choosing Luxury Beach Front Rooms. Relax, unwind and enjoy your stay by the sea.